Many entrepreneurs believe that working hard is only justified when you do it just for yourself. They look for various possibilities of development, improving sales, expensive marketing strategies. How about joining forces? WIŚNIOWSKI and SOMFY gave it a go and drove each other through cooperation. During the joint press conference, the companies talked about the effects, their goals and shared vision.

Prestigious brands partner up all over the world. This approach provides multidimensional and notable benefits. Guests gathered in the WIŚNIOWSKI showroom in Sadowa had the opportunity to find out that the cooperation between WIŚNIOWSKI and Somfy is no different. The power of both brands was discussed by Katarzyna Świderska, Marketing Director at WIŚNIOWSKI, Marcin Strzelec, Manager of the Garage Doors, Industrial Doors, Joinery and Automatic Operating Units Product Group, and Radosław Borkowski, Executive Managing Director at Somfy.

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The cooperation between WIŚNIOWSKI and Somfy is an example of the most extensive co-branding, called complementary competence co-branding. The shared vision to create products that ensure safety, comfort, and simple operation at the same time gave rise to a new quality of garage door drives.  The METRO drive created by both companies combines the Somfy’s proven technology with an exceptional housing designed in line with WIŚNIOWSKI’s stylistic standards. Boasting unique technical parameters, this product is enclosed in an original, timeless housing.

Lead speakers of the “Driven by Cooperation” conference: Katarzyna Świderska  (WIŚNIOWSKI), Radosław Borkowski (SOMFY), and Marcin Strzelec (WIŚNIOWSKI).

Lead speakers of the “Driven by Cooperation” conference: Katarzyna Świderska (WIŚNIOWSKI), Radosław Borkowski (SOMFY), and Marcin Strzelec (WIŚNIOWSKI).

This extraordinary product would never have been created if it wasn’t for the cooperation of the two brands – WIŚNIOWSKI and Somfy – which always put quality first. Together, they form a perfect partnership with a common goal at heart. It includes, above all, delivering smart solutions that the customers have come to expect and know to be reliable, durable and of uncompromising quality.

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“Thanks to co-branding with Somfy we can provide our customers with a new value – automatic garage doors fitted with the METRO drive with unsurpassed technical parameters and timeless aesthetics. Together with Somfy, we are able to make automatic garage door solutions and smart technologies more and more popular by expanding the circle of purchasers, improving our image, and building closer relations between the purchaser and the brand,” explained Marcin Strzelec, Manager of the Garage Doors, Industrial Doors, Joinery and Automatic Operating Units Product Group.
“As a global leader in automation and control systems, we implement innovative projects, going above and beyond the expectations of our customers. The effect of our co-branding project with WIŚNIOWSKI – the METRO drive unit – is bound to be a breakthrough product for the industry not only thanks to the precisely engineered drive unit with its universal style, but primarily the synergy of these two strong brands,” sums up Radosław Borkowski, Executive Managing Director at Somfy Sp. z o.o.

By: Marta Pronobis